It’s that time of the year, before the first bit of competitive action gets going, when I have a rummage through the traffic stats on the blog to illustrate what’s been happening on that front over the previous twelve months. Here’s the end-2021 position in that regard.
The first thing to note is that, following the sharp Covid-induced decline in traffic in 2020 – which saw page views contract by 36% compared to 2019 – the year just ended saw a very significant bounce back. Page views in 2021 were 67% up on 2020, rising to an all-time yearly high of 3.8 million, as the graph below illustrates.
Comeback from Covid
While this surge in traffic to the blog didn’t see the long-standing daily high number beaten in 2021 – the 46,931 daily total recorded on 1st July 2019 still stands as the all-time record there – a new weekly high of 236,010 was recorded on the week of the All-Ireland in early September. The all-time monthly high of 663,433 from July 2019 also held, though only just as September last year saw 662,818 hits recorded.
Widening the lens, cumulative traffic to the blog since its inception back in early 2007 was close to 25 million at the end of last year.
The only way is up
Finally, just to emphasise how the ongoing pandemic has turned our world upside-down, it’s worth comparing traffic for the last two Covid-impacted years with the last ‘normal’ year, 2019. As you can see, last year was – as the world was – all over the shop but this year the traffic pattern seemed to return, at least in part, to what it had looked like before all this madness descended upon us.
The new normal?