I usually do the annual update on web traffic stats for the blog earlier in January. Last week’s glut of retirements blind-sided me a bit in that respect, however, so here, a little later than usual, is this year’s update.
Covid-19 has caused plenty of graphs that were pointing upwards to tip vertiginously in the opposite direction. It certainly did so for traffic to the blog, where the hit count dropped sharply in 2020 compared to previous years.
This is shown in the graph below. Hits fell by a whopping 1.3 million in 2020 compared to 2019, with the result that the page view count for the year just gone was the lowest since 2015.
Most years in this annual post I’d be telling you about how the daily, weekly or monthly highs were exceeded over the course of the year. Needless to say, I’ve no such milestones to report in relation to 2020. Aside, though, for traffic levels in November and December!
At least the cumulative graph is still rising – well, it would want to, wouldn’t it? – but the exponential nature of the curve did take a bit of a whack.
Rising, but more slowly
The final graph below illustrates quite nicely – graphically, even – the Covid effect. I’ve plotted the monthly page view data for 2019 and 2020 together so you can see what happened to traffic each month last year compared to the previous year, one that had a more ‘normal’ monthly traffic distribution.
As you can see, once Covid hit and the football stopped, traffic levels here pretty much collapsed and only began to climb again once the club action started. The Covid effect is also visible for year-end as traffic in the final few months of 2019 (our Q4 off-field soap opera notwithstanding) was lower than for any other period of that year whereas last year these months yielded the highest monthly numbers. The highs recorded then, though, were still way down on 2019.
The Covid effect
That’s the lot to report on for 2020. It would nice to think that everything – web traffic on here included – might return to normal levels this year. However, with Covid still on the rampage, the start of the National League delayed and another Championship set to be played behind closed doors, one that’ll be done and dusted in July, it’s pretty obvious that isn’t going to happen. It would seem, then, that those traffic milestones recorded here in 2019 aren’t going to be exceeded any time soon.